Chill Maxims for Frenzied Parents and Students as They Start the College Search
Advice for parents and students to help them run the college search course successfully
BY MARY ANN WILLIS, College Counselor - Bayside Academy, AL
As the race for the “right” college starts, here’s some advice for
parents and students to help them run the course successfully.
1. Focus on making a match. Find the next great place. As much as
educational purists and people like me want college admissions not to be a
business, it is. Think of these terms: enrollment management, tuition
discounting, marketing, six-thousand-person wait-lists, enough early plan
alternatives to sink a battleship, cross-applications, yields. Admissions
will remain an escalating arms race until parents and students focus on
student talents and needs. Where can the student go to have the opportunity
(there are no guarantees even if you pay north of $40,000 a year) to make
the most of what he or she has? Tons of places. Take back control of the
situation. Vote with your feet and tuition dollars. Erma Bombeck, a
University of Dayton alum, said the grass is always greener over the septic
tank. Make sure you know what is under the green, green grass of Super U.
This is, after all, appropriately called a college SEARCH.
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