
DECA
Club puts students on the path to career success
BY RACHEL MOORMAN
DECA (Distributive Education Clubs of America) is an association of marketing
students. DECA provides many skills that are necessary in the business world.
One of DECA's goals is for its student members to develop a "career success kit"
to carry into their business and personal lives after graduation, one that
includes:
- Occupational competencies needed for careers in marketing, management
and entrepreneurship
- Leadership abilities
- Social and business etiquette
- Understanding and appreciation of civic responsibility
- Ethical behavior in personal and business relationships
- Understanding the role of our free enterprise system in the global
economy
In order to accomplish the "career success kit," DECA makes the most of
on-the-job experience, chapter projects and a program of competency-based
competitive events in specific marketing occupational areas. These events
highlight academic and vocational excellence as building blocks for successful
marketing and management careers and demonstrate the direct relationship between
marketing education and the real needs of business and industry.
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